I bring a behavioral lens to event decisions - helping organizations design experiences that reach people where it counts: in how they think, feel, and decide.
"When it comes to the psychology of attendees, sponsors and event professionals at large, there is no one in the event industry that matches Victoria's expertise and depth. She has been able to elevate the importance of using tested psychological approaches to improve the impact of our events. Whether you are a speaker or a planner, familiarize with the content Victoria brings to the industry. Your event will improve significantly."
Event Consultant & Creator
"What I love about Victoria is how she explains things. She has this wonderfully calm way of breaking down complex psychological concepts and making them feel completely doable. We'll be chatting about some aspect of attendee behaviour, and she'll casually mention an insight that completely changes how I think about event design and particularly event marketing (which is my field). The conversations we have really inspire me and make me more thoughtful and conscious of the attendee experience from their perspective.
If you want to create events that people remember for all the right reasons and keep coming back to, Victoria's the person you need to talk to."
CEO
"Working with Victoria is like meditation..you feel relaxed and that her part of the work is in hand and the sense of relief and relaxation you gain from her wealth of knowledge is second to none. This is someone at the top of their game and very willing to create the results you are looking for. Highly recommended."
Association founder. Entrepreneur
"I loved the event psychology strategist session and I strongly recommend it to all the event managers who would like to create more engaging and inclusive events. Also, Victoria Matey you rock with your way of presenting all the info!!"
Founder, ProeventsAgency
for eventprofs and industry partners
I advise teams on strengthening impact. Together, we examine key decisions: from programme design to messaging to booth presence and beyond - and apply psychological insight where it matters most. Small shifts - big impact.
For teams and Individuals
Through certification programs, workshops, and tailored sessions, I translate behavioral science into practical tools you can actually use in your planning process. Check Event Psychology Lab Course | EP Strategist Certification with MPI. Or, email me about
worldwide
I deliver keynotes and insight-driven sessions worldwide. My talks move beyond inspiration. They introduce a different way of thinking about experiences - grounded in how people actually behave. Past engagements span global industry platforms like IMEX, MPI, PCMA, FICP, SITE, as well as corporate events.
For industry products and services
I collaborate with industry platforms, event tech, and service providers to translate behavioral science into applied insight. From research-backed articles to strategic whitepapers and advisory projects, the focus is on connecting psychological depth with industry evolution.