Attention is temporary, but memory is where the real value of a trade show interaction lives. When exhibitors slow things down, repeat intentionally, and design environments that make people feel comfortable, they create emotional anchors that visitors carry long after the show ends. With featured guest, Victoria Matey, an event psychology expert who helps organizations design experiences that resonate with how people think, feel, and behave.

Learn how incorporating neuroscience and psychology into your approach can lead to improved performance, productivity, and overall well-being in the workplace. We chat about:

• The impact of breaks on engagement and memory retention,

• The significance of observing attendee behavior,

• Designing events that engage all senses.

In this episode of The Events Cast Podcast, will explore with Victoria Matey, Event Psychology Advisor some of the key insights from consumer psychology and how they help promote our events to increase registrations, ticket sales and retention.

Her advisory services are sought after by corporate event teams, marketers, associations, educational institutions, industry partners, and media outlets. Find out what small changes most impact event experiences––from single-sensory slide design and presentation length to using headphones and incorporating nature into networking events.

Tune in to hear about:

• Event challenges that can be solved with science-based solutions

• Why hacks are not the way to apply event psychology

• Psychological mechanisms that drive people's motivation

• The five research-backed north stars to guide your event’s success

The content we provide at our meetings and events is a crucial element of the experience. Did you know there is a ton of research around the psychology of content? 

Exploring the concept of event psychology and its importance in creating engaging and effective events, as well as discuss common mistakes, the value of secret attendees, and why feedback matters.

Explore how simple tweaks based in science can make the attendee experience at your next event event better!
Clare's guest Victoria Matey is an event planner turned consultant.
She's full of great tips and ideas to make events more brain friendly and enjoyable for attendees.

Exploring how events serve as catalysts for behavior change, emphasizing the integration of behavioral science into the event industry. Dr. K and Victoria discuss common event planning pitfalls while advocating for innovative strategies, including leveraging advice for feedback, reimagining SWAG, and employing secret attendees for authentic insights.

Victoria believes that experiences take place in people’s minds first and foremost. By offering insight into human behavior, she helps event professionals deliver more remarkable events with less effort. She provides ideas, strategies, and science-backed solutions for increased engagement, retention, and revenue.

IMEX America took place from Oct 17-19, 2023 in Las Vegas. It's devoted to the business of meetings. We were onsite speaking to scores of tech companies there who shared their thoughts about tech's role in the business of events.