This case study features a collaboration between Eurordis - Rare Diseases Europe and Matey Events, exploring the event psychology solutions that aimed to tackle the event challenges and make its marketing more effective. Download it to see what we tried, what we achieved, and why each strategy worked the way it did.

Discover how behavioral science and real-time attendee tracking data reveal the psychology behind booth engagement. This case study - a collaboration between Matey Events and FastSensor - uncovers design mistakes that reduce interaction and shares practical strategies to create trade show spaces that attract, guide, and retain visitors.