Want to make your event planning and marketing sharper, smarter, and more human? Start with the basics - and this guide is your go-to tool. Inside: five essential principles that shape exceptional event experiences. Simple, powerful, and ready to use.

Exhibiting at trade shows is not just about showing up with a nice booth and a few giveaways. Success depends on how well you understand human psychology: how people think, feel, and act. This guide brings together actionable tips rooted in behavioral science and neuroscience. Each section explains not only what to do but why it works, so you can plan your next trade show presence with a truly winning perspective.

Organizers and speakers: this is the ONLY guide you need to make your content shine. Every tip is backed by science and drawn from $800+ worth of research. Most sessions fall flat not from lack of effort, but because they’re not brain-friendly. These tiny but mighty steps help your message stick — boosting engagement and retention, on stage or on screen.